See exactly what you'll receive.
Before requesting your own review, take a few minutes to walk through a real example. This is the same kind of written review we send to local businesses.
First impression scorecard
Each score is how a first-time visitor experiences the site. Tap any row for the reasoning.
Solid foundation. Trust and the main customer step are where most calls are being lost.
What customers see
Hover or tap a pin to read the note we made when we looked at the page.
What we saw
The service is clear but not memorable. A homeowner reads it and moves on without a reason to stay.
What's working well
Real things this business already does right. Worth keeping and building on.
Missed chances
Where customers are slipping away. Small changes here usually move the needle most.
Move project photography higher
Why it matters: Strong photos near the top change first impression fast. Visitors trust what they can see.
Make the main customer action obvious
Why it matters: One clear button beats two competing ones. More homeowners will actually request an estimate.
Put proof on the first screen
Why it matters: A star rating or short quote near the top gives a reason to keep reading. Builds trust before scroll.
The customer's path
What a real homeowner does, step by step, from landing on the page to deciding.
- 1Customer lands on siteHero loads fast. Good start.
- 2FrictionScans the homepageEye lands on the menu first, not the work.
- 3FrictionLooks for proofHas to scroll past two sections to find photos.
- 4FrictionLooks for trustReviews and rating don't show up early enough.
- 5FrictionLooks for the next stepTwo buttons. Not sure which to click.
- 6FrictionMakes a decisionMany will leave to check a competitor first.
How homeowners pick a painter
Most people decide in under a minute. They notice these things, in this order, before they ever look at price.
Project quality
Did the work in the photos look like something I'd want in my home?
Trust
Does this feel like a real, local business that's been around?
Reviews
What do other homeowners say? Are the reviews recent and specific?
Professional presentation
Does the site look cared for? If yes, the work probably is too.
Price comes last. If they trust the first four, they'll call even when you're not the cheapest.
What we'd fix first
In order of what matters most. Start at the top.
Homepage structure
Lead with the work, then the offer.
Trust placement
Put rating and reviews above the fold.
Estimate flow
One clear button. Set expectation for what's next.
How it looks on a phone
Sharpen the first screen on small phones.
Project showcase order
Best work first. Group by service.
What this is, and what it isn't
This is not
- An SEO report
- A software dashboard
- A technical site check
- An automated score from a robot
It is
- A written review, from a real customer's point of view
- A first-impression read of your site
- A look at how much trust your site builds
- A check on how you present your business
How your review works
Simple, written, and no pressure to do anything after.
You send us your website
Jonathan walks through it like a customer
A written review is put together
We send it to you by email
You decide what to do next
No pressure. No obligation. The review is yours to keep either way.
Ready to see how your business is being experienced?
We'll walk through your website and send a written review focused on trust, clarity, the customer experience, and the chances you might be missing.